Targeted advertising: Sophisticated targeting options allow property entrepreneurs to tailor advertising to specific demographics, interests and behaviours. This ensures that advertising reaches people who are more likely to be interested, maximising the return on investment. In particular, this includes taking purchasing power into account.
Property is inherently visual, and social media platforms are great for telling aesthetic stories. Psychological framing through compelling visual content grabs attention and triggers emotional responses, increasing interest and engagement from potential customers.
Facebook’s robust advertising platform allows real estate professionals to tailor ad campaigns based on demographics, interests, behavior and even specific locations to ensure marketing messages reach the right audience. Also consider retargeting ads. This strategy involves serving ads to people who have visited or engaged with your website in some way but have not taken action. We’ve seen significant ROI with retargeting ads on Facebook that remind your audience why they were interested in a property or blog post in the first place.
Facebook supports photos, videos and virtual tours so that agents can showcase their properties effectively. The ability to use visuals is why ads on the platform are particularly effective. You can direct your audience to specific landing pages, property searches or individual real estate websites and grab their attention as they scroll.
Meta platform advertising includes both Facebook and Instagram. Of all the platforms, Instagram is the most visual, making it ideal for showcasing high-quality photos and videos of real estate. There is a direct opportunity for lead generation, with our unique psychological framing using archetypes being the key to success.
Our precise microtargets enable direct interaction with the actual relevant target group. Our customers report successful sales just a few weeks after the campaign launch.
Luxury Link creates a direct connection between your luxury real estate and the actually interested buyer.